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Fieldguide Marketing
Results-oriented, business-to-business marketing professional with 25 years of experience developing and executing strategic, integrated marketing plans that drive revenue, increase demand, and enhance brand equity.
Fieldguide raised $30 million in funding led by Bessemer Venture Partners to further its goal of using AI to alleviate an acute shortage of accountants worldwide.
The three-year-old firm closed a Series B round that also included 8VC. The startup is building an array of AI-enabled tools for auditing, fraud detection, compliance and forensic services, to help certified public accountants tackle endless hours of mundane, repetitive tasks.
Fieldguide is one of a plethora of startups envisioning ways in which artificial intelligence can transform the workplace. Former Ernst & Young consultant Jin Chang, who founded the startup in 2020, estimates about 40% of jobs remain unfilled in the audit and advisory industry. AI can help free up accountants for higher-value work, he said.
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